Our Approach






The work ethic gap isn’t new. What is new is our approach in solving the gap. In our research with 1,500 hiring managers throughout the United States, we were able to identify the core behaviors that define work ethic. Employers want: positive, enthusiastic people who show up for work on time, who are dressed and prepared properly, go out of their way to add value, and do more than what’s required of them. They want to hire individuals who are honest, who will play by the rules, and who will give cheerful, friendly service regardless of the situation. And most importantly, they need employees able to deliver not some, but ALL of these behaviors. By combining this research with cutting-edge learning methodology, a curriculum committee comprised of the nation’s best workforce development, education, and training leaders helped us develop our revolutionary curriculum and work ethic certification. The challenge is that no one thinks they have poor work ethic. So we don’t point a finger, stereotype generations, or demand individuals abide by our values. We created engaging and relevant content that helps people understand “what’s in it for them”.

Because long-term behavior change doesn’t happen by reading a book, watching a video, or going through an online slideshow, all of our curriculum engages students directly. Either through instructor-led exercises, or blended learning, our content uses the latest learning strategies to deliver lasting results.